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NYU TMI Web Design

INTRO

9 weeks | Published December 14 2018

During my first semester at NYU, I worked for Technology Management and Innovation (TMI) department to redesign and elaborate its official website and all sub-pages as a Web Designer. I collaborated with Elizabeth Spock, the program advisor and reported to Bohdan Hoshovsky and Aric Meyer, the director of MOT and BTM program.

RESEARCH

OCT 14 - 21

What is a good university website?

"Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money."

Problems in this space range from information architecture, usability/discoverability, presumed goals, to visual design, and the priority is validated by real users: the TMI faculties that I worked on site with. Information Architecture comes first because the old site lacks a large proportion of necessary contents like research areas. I first invited representative people onboard and synthesized all important and available information from various stakeholders.

PERSONA

TRACY, prospective student

Tracy is approaching her decision-making process for which school to attend for her master’s in Management and technology by doing research and analysis and then weighing pros and cons. She is evaluating the experiences and knowledge she will gain during school as well as the reputation and opening of doors that the school will provide her after graduation. She is comparing NYU Tandon to are Columbia and Fordham.

CALL TO ACTION: Take a tour of our campus. Talk to our current student. Apply to our program. See our curriculum

NEEDS: Social good. Work opportunities. Networking. Ranking. Theory-practice combination

PAIN POINTS:

• Affording tuition and accommodation in NYC.
• Gathering all of the required documentation to enroll as an international student.
• Nervous about her English level and keeping up with other students.

JANE, prospective faculty

Jane is passionate about her expertise in media and communications. She hopes to recruit students who are dedicated to their studies. A key deciding factor for her is being able to continue with industry research. She has identified her list of needs, which include: research funding; assistance in applying for grants; access to libraries, databases, and journals; facilities and equipment; and student participation.

GOALS
• Apply for a current faculty position online.
• Have adequate time and space for conducting research.
•Get a tenure teaching position.

CONTENT USER TESTING

I created an online organization content card sorting test, along with a short survey about ranking, and receives around 35 responses. 

Content Card Sorting
Content Card Sorting
Content Ranking

DISCOVERIES

  • Student Resources and Research Areas are two missing but necessary sections.
  • Content that directly relates to or is about faculty (faculty bios, resources, research, news) is visited the most frequently.
  • Most faculties have the experience or intention to edit their profiles.
  • Admission requirement and course lists are most frequently edited.
  • General information about Tandon or NYU is also expected to be included.

Design and build

Oct 21 - Nov 30

During this stage, I first made interactive mock-ups in Axure RP,

Then after presenting and testing, I started to build them in NYU Tandon web content management system, which is WordPress here.

Publish and revise

Dec 1 - 14

I published the whole project on time and started to assist department faculties to create, edit and revise their profiles and program information.

Here's an instruction I sent out to help people edit their profiles.

Profile Editing Instructions

I published the whole project on time and started to assist department faculties to create, edit and revise their profiles and program information.

Here's an instruction I sent out to help people edit their profiles.

Profile Editing Instructions

- Elizabeth Spock, Academic Advisor